Midwest Horse Fair 2023

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Press Release

42nd Midwest Horse Fair Continues to Make Its Mark with Branded in History Theme Event Will Take Place April 14–16 at Alliant Energy Center   

MADISON, Wis. (Wednesday, April 5, 2023) — The Midwest Horse Fair® is honoring its long tradition of celebrating horses and the equine community with its next event, themed Branded in History, April 14–16 at the Alliant Energy Center grounds in Madison.   For over 40 years, the fair has served as the epicenter for horse enthusiasts and the public, providing exposition, education and entertainment throughout an action-packed spring weekend. The Alliant Energy Center grounds becomes a horse headquarters. The fair is fun and accessible to anyone, offering the chance to get up close to the majestic animals, as well as allowing owners and riding competitors a venue to show their horses. New this year will be an expanded Trial by Fire World Championship Blacksmith Competition that takes place daily during the fair; exclusive breakfasts with Dan James and his Celebrity Horses on Friday, and Olympian Steffen Peters on Saturday; the USTPA Team Penning Competition on Sunday; and the Wisconsin Horse Council Awards on Sunday. “The Midwest Horse Fair® is a weekend event that anyone can find enjoyment in, whether they own horses or simply admire their beauty,” said fair Executive Director Teri Giannetti. “We have some new and expanded events this year that we’re really excited about, especially the Trial by Fire World Championship Blacksmith Competition. We love hosting competitors to demonstrate this craft that’s thousands of years old and continues to fascinate our fairgoers.” Returning activities at the fair include:  • two nights of the thrilling PRCA Rodeo and award-winning performers • world-class clinicians providing hundreds of educational sessions all weekend long • abundant shopping, with over 500 exhibitors • the opportunity to learn about 30-plus different breeds and disciplines of horses through demonstrations and up close in the pavilions • Liberty Run, where spectators can watch the elegance of the equine turned loose and cheer on different horses each day  • Horse Judging competition • Stable Lane, a place to learn about local farms’ boarding, lessons or training services • Stallion Avenue, featuring stallions from across the Midwest • pony rides  Friday and Saturday’s PRCA Rodeo will feature the seven standard rodeo events: bareback riding, steer wrestling, team roping, saddle bronc riding, tie-down roping, barrel racing and bull riding. With world-class comedy and entertainment, thrills and spills, there is something for everyone to enjoy. 

Separate tickets are required for each night and are in addition to the fair entry ticket.  

Gates will open at 7 a.m. daily. Admission to the fair is $15 in advance or $20 at the gate for a one-day pass, and $35 in advance or $45 at the gate for a three-day pass. Parking is included with admission, which is free for children ages 7 and under. 

Purchase fair tickets, as well as PRCA Rodeo tickets, at ticketmaster.com.  

For more information about the weekend, visit MidwestHorseFair.com, or like the fair’s Facebook page or follow the fair on Twitter (@MWHorseFair) for up-to-the-minute fair information.   

About Us: The Midwest Horse Fair® is the largest three-day horse fair in the country. Since 1979, in its goal of serving as America's epicenter for the equine community, the fair strives to provide the ultimate experience for equine enthusiasts and the public through exposition, education and entertainment. It caters to both Western and English riders. The fair has an estimated $11 million economic impact on the Madison area each year, resulting from spending at local hotels, restaurants, shops, and other businesses. The Midwest Horse Fair® is owned by the Wisconsin Horse Council, a nonprofit organization that promotes the equine industry in the state of Wisconsin. All event proceeds are returned to the Horse Council to be used for grants and scholarships, trail improvement, leadership programs, and communication to help future growth and development of the equine industry. For more information, visit MidwestHorseFair.com. ###