We are military, law enforcement, EMS, and firefighters. We are on the frontlines in our own country and abroad. We’ve fight the good fight for freedom, safety, and for life.
ALL ARE ESSENTIAL
ALL ARE REQUIRED TO PROTECT AMERICA 24 HRS A DAY
Every single day these Warriors & Heroes join to protect Americans from a broad spectrum of threats; seen and unseen, foreign and domestic, and real and potential threats on our soil.
Whether you are currently on the front lines or have recently transitioned home, the weight of service is a heavy load to carry alone. W.A.R. provides the community, competition, and outdoor recreation needed to channel the intensity of the job into a life of purpose. We believe in staying ‘mission-ready’—not just in uniform, but in spirit, mind, and family.
Our mission is to foster a lifelong network of peers. From the rookie in the academy to the veteran in the arena, we bridge the generations of service to ensure no one stands alone—no matter where they are in their career.
Excellence lives both in the pro circuit and right here in our community. We partner with Professional Rodeo Athletes and leverage the deep expertise of our own members to host world-class clinics. Whether you’re taking your first steps into the arena or perfecting your technique, you’ll get high-caliber training from professionals and brothers-in-arms who know exactly what it takes to succeed.
In 2014, our journey began with a powerful vision from our founder, Sheri Smith. As a Navy Veteran and a former PBR-certified sports agent, Sheri realized she held a unique bridge between two worlds. She saw a profound opportunity to take her deep connections in the professional rodeo industry and give back to those who would willingly lay down their lives for our freedom and safety.To expand this vital mission, we officially became a nonprofit organization in 2015.
YOU ARE
NOT FORGOTTEN
WE APPRECIATE YOU
YOU MATTER